UAE Government: Year of Community
The Brief
Featured local heroes (e.g., teachers, volunteers, or small business owners) and shared their stories in a 15-20 second reel or a photo and copy-led carousel
Several “vibe-edits” at specific communities to visually capture the feeling of being in certain moments
To show how objects come together to create something meaningful, which symbolises unity or support
Rooted in the Arabic word "bayn" (بين), meaning between, this concept is inspired by the space where community lives - not in grand statements, but in the everyday connections between people, languages, and lived experiences
@uaeyearof كيف تحتفل بيوم ميلادك؟ How do you celebrate birthdays? @yummybakesuae #عام_المجتمع #YearOfCommunity ♬ original sound - uaeyearof
@uaeyearof دوركم 👇🏽 Your turn👇🏽 #عام_المجتمع #YearOfCommunity ♬ original sound - uaeyearof
@uaeyearof محد يقولك إن مشاريع الاستدامة تجمعنا بسوالف ورفقة طيبة 😎🌿 #عام_المجتمع No one tells you green projects are lowkey social events. 😎🌿 #YearOfCommunity @Emirates Nature-WWF @arabella.willing ♬ original sound - uaeyearof