Dubai Tourism

The Brief

DET covers a portfolio of brands that collectively shape the global narrative of Dubai. This includes Visit Dubai, the city’s official tourism platform; My Dubai, a more lifestyle-driven, community-focused channel; and Business Dubai, which speaks to entrepreneurs, investors, and global business leaders.

Photo by ZQ Lee on Unsplash

TikTok

@visitdubai Ramadan nights in a city full of lights 🌙 #VisitDubai ♬ original sound - Visit Dubai
@visitdubai Watch Shaun White as he conquers the sand and snow in 24 hours 🏂 #VisitDubai #SkiDubai #PlatinumHeritage
@visitdubai Enjoy the enchanting melodies of guitar maestro Niki Mukhii on a traditional Abra boat. Watch the full video on our YouTube Channel. #VisitDubai ♬ original sound - Visit Dubai

Campaigns

Living in Dubai

A series that celebrates the diverse experiences and perspectives that shape everyday life in Dubai.

Stopover in Dubai

Inspire travellers to experience the best of Dubai, from iconic attractions to unforgettable adventures, in a short stay.