From product launches and seasonal campaigns to always-on content, the work spanned digital, social, and CRM areas.
Hi, I'm Revathy Rajan.
Your new favourite source of media hot takes and silky smooth copywriting.
Hi, I'm Revathy Rajan.
Your new favourite source of media hot takes and silky smooth copywriting.
I am a Toronto-based copywriter and content contributor. Named a Creative Face to Watch in 2023 by Campaign Middle East, I have been writing copy that embodies your brand's soul for over 5 years. I have also been a contributing writer at View the Vibe since 2019, writing about the latest and greatest events in the GTA.
Here are some of the projects I'm most proud of, sorted into type of campaign.
Volkswagen Middle East
From product launches and seasonal campaigns to always-on content, the work spanned digital, social, and CRM areas.
CNE introduces Dinner in the Sky
As an adrenaline junkie and longtime frequent flier, of course I had to write about the Dinner in the Sky experience
Dubai Department of Economy & Tourism
This covers a portfolio of brands that collectively shape the global narrative of Dubai
HEINZ launches a new ketchup dip for potato chips
Yes, you read that with your own eyes. Yes, it is as great as it sounds.
These two Toronto restaurants are teaming up for a one-night dinner event
There is nothing like an exciting culinary collaboration to get any foodie excited.
UAE Year of Sustainability
Announced under the theme of Sustainability, the 2023 and 2024 campaign aimed to spotlight the UAE’s sustainability efforts.
Maaden
My task was to communicate its transformation from a mining company into a global industrial and sustainability leader.
Eid Al Etihad
I had the unique opportunity with this account to help tell the story of one of the UAE’s most important national celebrations.
Zayed Sustainability Prize
My work involves bringing the Zayed Sustainability Prize into the public consciousness through effective social media management.
Protesters rally at Queen’s Park against funding changes to Ontario’s Autism Program
The new plan also aims to tackle the dilemma of long waiting periods, which involves nearly 23,000 children awaiting government-funded treatment.
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